Kinetic Agency

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Client

Kinetic Agency

Project type

Motion & Interaction

Timeline

Jan – Feb 2026

a man riding a skateboard down a street at night

A motion-forward website for a New York creative agency built entirely around scroll-driven animation and kinetic typography.

Abour project

Kinetic Agency is a New York-based creative agency specialising in experiential marketing and live brand activations. They came to Glyph Co. with a very specific challenge — build a website that felt as kinetic and alive as the live experiences they create for their clients. The project was scoped as a full web design and development engagement with a heavy focus on motion design, scroll-driven animation and interactive typography, built and delivered entirely in Framer with custom GSAP integrations.

timelapse photography of vehicles on road at night

The challenge

An agency that sells energy and experience cannot afford a static website. Every scroll, every click and every hover needed to feel intentional and charged. The challenge was to build something that pushed the boundaries of what a Framer site could do without sacrificing performance, accessibility or the clarity of the underlying message. Movement had to serve the content, not distract from it.

Abstract blurred streaks of colorful lights at night

The approach

We designed the entire site around a kinetic typography system where headlines respond to scroll position, cursor movement and viewport entry. Each section was choreographed as a distinct motion moment — building in intensity as the user moves through the page and releasing at key content beats. GSAP was integrated alongside Framer's native animation system to handle the more complex timeline-driven sequences. Every animation was performance tested and optimised to ensure smooth 60fps delivery across all devices.

The outcome

Kinetic Agency launched their new site in late 2025 and it immediately became one of the most shared agency websites in the New York creative community. The site was awarded Site of the Day on Awwwards within 48 hours of launch and has since accumulated three further industry recognitions. Kinetic reported a 70% increase in inbound new business enquiries in the two months following launch, with the website cited as the primary discovery touchpoint by the majority of new leads.

panning photography of train with woman standing in front

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